Autopsy of an Article Directories Submission - Tips and Tricks to Use your Articles as a Marketing Tool
Article Marketing is certainly a very powerful technique to achieve high Search Engine Rank. The active links which point back to your website is what is being counted by the Search Engines to calculate your rank in the Search Engine Results Pages. Therefore it’s very important to be aware of the various components that make up a good article submission. As an example, one of my clients graciously agreed to show his article on Photoshop tutorials which he posted on www.ezinearticles.com.
Most Article Directories are very similar in how they want you to enter your content so this tutorial will apply to majority of the directories in the marketplace. Ezinearticles.com just happens to be one of the most respected in the field.
- The first thing that you should pay attention to is the title of your article. This one detail is very important to your search engine ranking but is often overlooked even by the most experienced webmasters. Most authors write titles which are catchy or “salesy”. While this is a good marketing practice, bear in mind that the title of your article is what will be displayed in the very top of the web browser. This is what is called the “title tag” and will be the first thing that the search engine robots will be looking to find. The title tag is the first indication of what this article is about. So it should be full of the keywords that your audience will use to find your article in the search engines.
- Next you should concentrate on the content of your article. As with your title, you should also be aware of the keywords that are related to your topic. The more narrow and defined your market niche the better. Currently, the major search engines such as Google, Yahoo and MSN are moving more towards a technology called Latent Semantic Indexing. In a nutshell, this is an algorithm, where the search engines are interested in the related keywords that a web content uses but also the “atmosphere” of contents next to these keywords. This is the search engine’s way to combat web master who throw up useless jibberish in an attempt to make money with Adsense.
Also most article directories will not allow you to place links in the article itself so you will be have to save your anchor link for the next step.
- Finally, this last step is probably the most important detail to remember in your article marketing campaign. At the end of the article, you are allowed a short biography. On this bio, you can include html links. Here is the part that most people get wrong.
Most webmasters would just put the web address of their website, www.mywebsite.com and then link to that. The more effective way is to use a keyword. In my client’s case, he used “Photoshop CS” and then link it to his website. Targeted links using anchor text helps a site rank for that keyword. This technique is truly very simple but surprisingly few authors do this step properly and so they miss a golden opportunity.
One of the absolute best, and even better . . . “easiest” ways to get these quality, one way links is by submitting your articles to article directories. By doing so, you can not only get one way links, pretty much instantly, but you can control the anchor text used in your link. AND even better, you can get “in text” links within the body of your article. These are the best types of links you can get!
Basically, this means that you can completely control which keywords you want to rank highly for! Up until now, there was still a problem, and that was . . .
- Finding the article directories you can submit your article to AND
- Once you find those directories, it takes quite a bit of time to actually fill in all of your article submission details like first name, last name, keywords, short author bio, and many other required fields . . .
But, guess what? I’ve come across a brand new program created by Brad Callen and the Bryxen Software team, called “Article Submitter”. It allows you to quickly submit your website to hundreds of article directories with a few mouse clicks! No kidding…
I’ve been using it and it’s saved me literally hours of time in both submitting AND in finding these directories.
Here’s the link to check out Article Submitter.
Thanks. Very useful.
I’ve written articles, but didn’t think about using anchor text in my website link. Great tips Brad. Thanks.