September 28, 2007
Article Marketing is certainly a very powerful technique to achieve high Search Engine Rank. The active links which point back to your website is what is being counted by the Search Engines to calculate your rank in the Search Engine Results Pages. Therefore it’s very important to be aware of the various components that make up a good article submission. As an example, one of my clients graciously agreed to show his article on Photoshop tutorials which he posted on www.ezinearticles.com.
Most Article Directories are very similar in how they want you to enter your content so this tutorial will apply to majority of the directories in the marketplace. Ezinearticles.com just happens to be one of the most respected in the field.
- The first thing that you should pay attention to is the title of your article. This one detail is very important to your search engine ranking but is often overlooked even by the most experienced Full Story »
July 5, 2007
“Make Article Marketing Work For You”
Way back in the good old day, in a galaxy far, far away, before the invention of personal computer, I wrote articles about graphic design and submitted them to local free papers. From those articles, I got calls from readers asking questions. Sometimes an avid reader would ask me to speak at their school or organization. I would always go to these speaking engagements armed with business cards or printed samples to hand to prospective clients. After a while, this became an entire business practice.
Today you can employ a similar approach with Article Marketing using the Worldwide Web. The biggest difference is that now you don’t have to wear out nearly as much shoe leather going from place to place handing out business brochures. You can let your articles do the walking for you!
Here’s how it works in the information age. You start by writing an article with quality information that your audience Full Story »
June 29, 2007
“Psst - The Magic Password is . . . Keyword Research”
Well, maybe not the Mercedes-Benz right away but certainly you can get solid results if you put the horse before the cart. I must admit that I’m equally guilty of writing articles, building websites, and even developing a product or two without the proper market research. But let’s all wake up and smell the coffee! Just because it worked in a Kevin Costner movie doesn’t mean that “if you build it they will come!”
The world is littered with books and products by well-intentioned people who “knew in their hearts” that they built the better mousetrap. But without market research:
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June 19, 2007
Last year some acupuncturist friends of mine showed me a strange, wonderful technique using a small pot, called a Neti Pot, filled with warm salt water to irrigate my sinuses. I did this technique for a month and it worked wonders! For a hay fever sufferer, like me, with bouts of severe migraine headaches this little trick is like a gift from heaven!
I know, I know…You’re probably asking yourself what on earth does this have to do with Article Marketing or Search Engine Optimization? Well, last year these friends asked me to help them boost their search engine rankings. I was so impressed with the Neti Pot technique that I suggested that they write an article about it. I also knew that the topic was sufficiently strange to attract a lot of attention. And that when they were finished, I would help them submit it to as many directories as I can.
Article Marketing was good medium for them because it was an effective way to:
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